InTouch: 10 years of innovation in the field of payment in Africa

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Since its creation 10 years ago, InTouch has established itself as a leader in the field of omnichannel payment in Africa, having processed nearly 10,000 billion CFA francs.

Present in 26 countries, the company now has 60,000 TouchPoints and serves around 4,000 key account customers. This rapid expansion is a testament to InTouch's ambition: to transform the payment landscape on the continent.

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‍Recognized expertise and a pan-African presence

InTouch has been able to diversify its offer to meet the multiple challenges of the African market. Since its foundation in 2014 in Senegal, the company has developed tailor-made payment solutions, allowing its customers to manage their entire transaction value chain. InTouch's approach is based on a detailed understanding of economic realities and local specificities. Its TouchPoint network, covering both large cities and rural areas, thus guaranteeing access to financial services for a maximum number of populations, while facilitating the collection of payments for various businesses.

Expanding the offer

Initially, InTouch focused on small merchants and multi-service agents, who accounted for the majority of mobile transactions. At that time, 99% of the company's turnover was generated by this segment. However, in the face of growing demand from large companies, InTouch has gradually enriched its service portfolio. Today, the company offers solutions adapted to both small businesses and large structures, while continuing to ensure optimal accessibility to all its customers, regardless of their size or sector.

Proximity and support: a commitment at all times

One of the pillars of the InTouch model lies in its ability to maintain a close relationship with its customers. The company has deployed local teams in each country where it is present, offering personalized and responsive support to all its partners, whether they are small retailers or large companies. This approach allows InTouch to deeply understand the specific challenges of each market and to respond in a targeted manner to the needs of its customers, thus strengthening their trust.

The future: a model focused on regional consolidation

The future of payment in Africa, according to Omar Cissé, the founder of InTouch, requires the consolidation of major players in the sector. Faced with the challenges of interoperability and the rapid growth of digital transactions, InTouch is resolutely moving towards a regional approach, with an emphasis on robust solutions adapted to a continental scale. The company continues to evolve by strengthening its technological capabilities and forging strategic partnerships to offer more innovative and reliable services.

A vision at the service of innovation and economic development

Beyond its network and its solutions, InTouch is positioned as a catalyst for digital and financial transformation in Africa. By focusing on constant innovation, agility and proximity to its customers, InTouch is becoming a key player in the modernization of the continent's financial infrastructures, while stimulating economic development at the regional level.

Conclusion: a promising future for the payment sector in Africa

The history of InTouch is a model of adaptability and innovation in the face of the complex challenges of the African market. In ten years, the company has been able to position itself as a leader in omnichannel payment in Africa, by anticipating the needs of a varied clientele and by constantly expanding its offer. Thanks to its strategic vision and its approach focused on financial inclusion, InTouch is well prepared to play a key role in the future of payments in Africa.

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